Commercialization and entrepreneurship workshop - 2019

Date and time: July 16-17, 2019, 9:00 am - 5:00 pm

Location: E7 2317 University of Waterloo

Inquiries about the module can be sent to Kaitlyn McDonell at kmcdonel@uwaterloo.ca

Instructors:

• Doug Beynon

• Rachel Bartholomew

Abstract:

‘Commercialization’ is the ability to develop a product or service that adds sufficient value to a group of purchasers, and is sufficient to create a sustainable business. An ‘Entrepreneur’ works out how to develop the product or service by determining the resources required, securing the resources and executing on the delivery of the product or service to the marketplace. This may be accomplished through licensing the technology or by creating a business.

This workshop will build on the Intellectual Property Workshop by grounding understanding in the valuable (patentable) ideas discussed in the previous workshop. Students will be expected to bring in their Draft Invention Disclosure Form Handout from Day 2 of the Intellectual Property Workshop.

Intended Learning Outcomes:

Understand what is involved in commercializing a technology Define the role and characteristics of an entrepreneur Indicate key resources available in the Waterloo Region to help entrepreneurs succeed Generate an understanding of how ideas are created through entrepreneurship and supported by commercialization Understand the value of a great team and building your network Develop key presentation skills as an individual presenting a business or idea to an audience Understand every key element of the lean canvas and how it applies to idea and business development Learn how to develop a business model for their own ideas established in the IP workshop Define the lean canvas and explain its purpose Distinguish and summarize the difference between the product and market, understand their fit and articulate the definition of: key metrics, unique value proposition, unfair advantage, channels, customer segments, cost structure and revenue streams